Guiding Riverside with Purpose, Experience, and Heart
Our leadership team brings decades of experience in home care, healthcare, operations, and community leadership. More importantly, they share a deep commitment to people and the families we serve, the caregivers who deliver care, and the communities we call home.
Riverside Home Care is locally rooted and thoughtfully led, ensuring decisions are made with compassion, integrity, and long-term impact in mind.
Aaron Marcum
Visionary / Managing Partner
More About Aaron
Aaron’s entrepreneurial journey began in home care, where he launched his first home care agency in 2002. In 2008, he identified a critical need for satisfaction and performance data in the industry and founded Home Care Pulse. Over the next 12 years leading the organization, Aaron created the Best of Home Care® Awards and the Home Care Benchmarking Study®, initiatives that helped establish new quality standards and fundamentally elevate the home care industry nationwide.
After exiting Home Care Pulse in 2020, Aaron became an investor and executive coach, taking an ownership stake in a thriving home care agency while focusing on helping home care leaders achieve both personal and professional success. Driven by this passion, he was accepted into the prestigious Master of Applied Positive Psychology program at the University of Pennsylvania, where he studied under Dr. Martin Seligman, widely recognized as the father of positive psychology. This transformative experience clarified Aaron’s calling to help home care entrepreneurs grow their thinking, retain top talent, accelerate growth, and create meaningful, balanced lives.
Most recently, Aaron authored the #1 Amazon Best Seller EntreThrive: The Entrepreneur’s Eight Laws to Accelerate Financial Freedom While Creating the Good Life. As a sought-after speaker, best-selling author, certified executive coach, founder of Home Care Pulse, and graduate of UPenn’s Applied Positive Psychology program, Aaron brings a rare and powerful skill set to guiding home care entrepreneurs toward greater fulfillment in both business and life.
Outside of work, Aaron and his wife Heather have been married for 30 years and are the proud parents of six children, enjoying life along the banks of the Snake River in Idaho.
Megan Martindale
Integrator / Managing Partner
More About Megan
Megan specializes in transforming complex business operations into clear, scalable systems that work. As an Integrator, she bridges the gap between strategic vision and execution, building the infrastructure that allows organizations to grow with confidence and clarity.
With a background in strategic executive support, Megan excels at creating transformative experiences while maintaining operational precision. Her ability to translate big-picture ideas into actionable processes enables visionary leaders to move forward with alignment, momentum, and focus.
At the heart of Megan’s approach is systems thinking paired with genuine care for people. She doesn’t simply optimize processes; she designs workflows that make work easier, communication clearer, and businesses run smoother. Whether managing complex transitions, coordinating multi-stakeholder initiatives, or building acquisition infrastructure, Megan brings analytical rigor balanced with a deep understanding of the human side of change.
Outside of work, Megan finds inspiration and clarity fly fishing on the rivers surrounding her home in Ashton, Idaho, where she lives with her husband and daughter in the heart of Yellowstone-Teton territory
JM Simmonds
CEO / Managing Partner
More About JM
As Owner, CEO, and Administrator of Riverside Home Care, JM brings a unique balance of leadership, strategy, and heart to every aspect of the organization. His day often spans multiple roles overseeing financial planning, operations, compliance, licensing, and long-term growth all while ensuring Riverside continues to serve families with integrity and excellence.
JM’s inspiration for working in home care is deeply personal. After helping his father and two grandmothers navigate their later years, including caring for his father after a major stroke, he developed a passion for helping families create meaningful and dignified care experiences. That experience drives his commitment to building teams that bridge the gaps for families who need guidance and support.
Before founding Riverside, JM spent over a decade as CEO and owner of Clear Path Home Care, growing the company into one of the most trusted names in the industry. He brings that wealth of experience to Riverside, shaping a culture rooted in professionalism, compassion, and collaboration.
For JM, Compassionate Care, in the Home of Your Choice means providing respectful, reliable support wherever home may be, from private residences to assisted living communities. He believes in fostering relationships built on trust, communication, and teamwork, helping families feel that Riverside is an extension of their own.
Outside of work, JM enjoys spending time with his wife Michele and their son Grady, golfing, fishing, skiing, and finding peace in the great outdoors. He also has an eclectic love for music from classical to 80s rap and believes every genre has its story.
If one word defines JM’s approach to leadership and care, it’s collaborative, bringing people together to make a difference, one family at a time.
Beth Niemann
COO / Managing Partner
More About Beth
Beth serves as Owner and Chief Operating Officer at Riverside Home Care, where no two days are ever the same. From mentoring team members and working alongside clients to problem-solve their care needs, to building strong partnerships with community referral sources, Beth is deeply engaged in every layer of Riverside’s mission.
With more than 28 years of experience serving the older adult community, Beth’s passion has always been helping seniors remain safe, comfortable, and successful in the place they call home. Her career spans roles as a paid and family caregiver, a licensed physical therapist assistant in multiple clinical settings, and leadership positions—all focused on supporting older adults.
For Beth, compassionate care, in the home of your choice means meeting clients exactly where they are in their aging journey, with dignity, kindness, and grace. One of her greatest joys is helping clients who may initially be resistant to receiving care. By investing the time to build trust, Beth has seen firsthand how the right care partnership can restore quality of life in ways families never thought possible.
She hopes that every family working with Riverside feels a deep sense of trust and that their loved ones are being cared for like family, with unwavering security and support.
Outside of work, Beth loves spending time with her family, riding horses with her daughter, and caring for the animals on their farm.
If she had to describe her approach to care in a few words, Beth would choose: holistic, comprehensive, and compassionate.
Michele Simmonds
CMO / Managing Partner
More About Michele
Michele brings more than three decades of dedication to health care and senior services to her role at Riverside Home Care. She began her career as a Licensed Vocational Nurse (LVN) after graduating from Weatherford College in 1994, later earning a B.S. in Psychology from Tarleton State University. Over the years, she has served in hospitals, home health, hospice, and specialized Alzheimer’s and dementia facilities—gaining deep expertise in the diverse needs of older adults and their families.
In 2013, Michele and her husband co-founded Clear Path Home Care, which grew to seven offices across Texas and earned recognition from the U.S. Secretary of Defense as a Patriotic Employer. Clear Path also partnered directly with the Veterans Administration, supporting veterans across North Texas, and was honored as a “Best Place to Work” in 2023. Michele also played a pivotal role in chartering the Texas Chapter of the Home Care Association of America, helping to ensure a stronger voice for home care providers at both state and federal levels.
At Riverside, Michele’s vision is clear: to deliver compassionate, community-rooted care that helps older adults live with dignity and independence in the home of their choice.
You are not alone in this journey.
Riverside Home Care is led by a dedicated corporate team driven by experience, compassion, and an unwavering commitment to people. With decades of collective expertise across home care, healthcare, operations, and community leadership, our executives guide the organization with integrity and purpose—believing that care should always feel personal, elevated, and deeply human.
Thoughtfully engaged and intentionally present, Riverside’s leadership makes close-to-home decisions that support our care professionals, honor the families we serve, and strengthen the communities we call home. As Riverside continues to grow, our leaders remain focused on thoughtful, visionary expansion that enhances care delivery while preserving what matters most: dignity, respect, kindness, and trust.
Above all, our team believes exceptional care is built through strong relationships, clear communication, and meaningful community collaboration—values that guide every decision we make.